Who is typically attracted to high/low pricing strategies?

High/low pricing strategies are designed to attract a diverse range of consumers by appealing to both non-price sensitive shoppers who are willing to pay full price for perceived higher value, and price-sensitive shoppers who look for discounts and deals. This pricing approach creates a shopping dynamic where non-price sensitive consumers feel they receive quality products at full price, while price-sensitive consumers are encouraged to shop during sales or promotions to take advantage of lower prices.

By utilizing this strategy, retailers can effectively target different consumer segments, maximizing their overall market reach. The allure of potential savings draws in price-sensitive individuals, while non-price sensitive consumers are attracted to the perceived prestige of purchasing items at full price. Thus, both groups find something appealing in high/low pricing, making this the correct answer for the question.