Which type of retailer offers a broad variety of merchandise at low prices with limited service?

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Prepare for UCF MAR3023 Exam 4. Study effectively with quizzes and flashcards. Enhance understanding with multiple choice questions, each featuring hints and explanations. Be confident and exam-ready!

The type of retailer that offers a broad variety of merchandise at low prices with limited service is the full-line discount store. These stores are designed to cover a wide range of product categories, from clothing and electronics to household goods, all while maintaining an affordable pricing strategy. The limited service aspect means that they often do not provide the same level of customer assistance or personalized experiences as specialty stores.

Full-line discount stores focus on high volume sales, allowing them to keep prices low. They efficiently leverage economies of scale by purchasing in bulk and passing those savings onto consumers, which attracts a large customer base looking for value.

Warehouse clubs are similar in their low pricing strategy but typically require a membership fee and focus more on bulk sales rather than a broad variety of products. Specialty stores, on the other hand, concentrate on a narrow range of products and offer extensive customer service, which contrasts sharply with the model of a full-line discount store. Drugstores may carry a wider variety than traditional pharmacies but are typically limited to specific categories such as health and beauty products and do not align with the broad range concept described.