Which type of conflict involves disagreement among members at the same level?

Horizontal channel conflict refers to disagreements that occur among members of the same level within a distribution channel. This could involve, for example, retailers competing with one another, or manufacturers disputing with each other over pricing or market share. Such conflicts often arise due to competition or perceived unfair practices among peers, which can lead to tensions and disputes concerning resource allocation, territory, or promotional activities.

In contrast, vertical channel conflict occurs between different levels of the distribution chain, such as between a manufacturer and a retailer, where there may be issues related to pricing, distribution policies, or promotional strategy. Independent marketing conflict and foreseen channel conflict are less commonly referenced terms in traditional marketing literature and don't specifically address the horizontal interactions between entities at the same level. Therefore, understanding that horizontal channel conflict specifically deals with inter-level disputes is essential for recognizing the dynamics within distribution channels.