Which pricing strategy emphasizes reduced prices during promotional events?

The pricing strategy that emphasizes reduced prices during promotional events is high-low pricing. This approach combines both regular pricing and promotional discounts, where products are offered at a higher regular price but are frequently placed on sale at a lower temporary price. This tactic is effective in attracting customers during promotional events, as it creates a sense of urgency and encourages immediate purchases due to perceived savings.

High-low pricing often appeals to consumers who enjoy the thrill of a bargain and are motivated by the idea of getting a good deal during sales events. This strategy can drive foot traffic to retail stores and enhance overall sales volume when promotions are executed effectively.

Cost-based pricing, on the other hand, sets prices based primarily on the costs of production plus a desired profit margin. Everyday low pricing focuses on maintaining low prices consistently rather than offering temporary discounts. Value-based pricing, meanwhile, bases pricing on the perceived value of a product to consumers, which does not inherently emphasize promotional pricing. In contrast to these methods, high-low pricing is specifically designed to highlight reduced prices during special sales or promotional events, making it the correct answer.