Which pricing approach focuses on a market segment that highly values a particular product benefit?

The customer-oriented pricing approach is centered around the needs and perceptions of customers, particularly those who place a significant value on specific benefits offered by a product. This method involves understanding what different segments of the market prioritize and are willing to pay for, allowing businesses to set prices that align with these customer values.

By focusing on a particular segment that highly values certain benefits, firms can capture additional consumer surplus, meaning they are able to charge a price that reflects the perceived value from the customer's perspective. This approach is beneficial in creating loyalty and can differentiate a product in competitive markets, as it tailors the pricing strategy to meet the desires of its target audience.

In contrast, other pricing approaches, such as sales-oriented pricing or target profit pricing, may not specifically cater to customer preferences or emphasize the unique benefits that drive value for those particular market segments. Maximizing profit pricing focuses more broadly on overall profit margins without necessarily addressing the specific attributes that resonate with particular customer groups.