Which practice involves advertising a low-priced item and then attempting to sell a higher-priced alternative?

The practice of advertising a low-priced item and then attempting to sell a higher-priced alternative is known as bait and switch. This strategy typically involves promoting a product at an attractive price to lure customers in, only to inform them that the advertised product is unavailable or of lower quality. Instead, the salesperson will promote a more expensive item, leading to an upsell.

This technique can create a perception of value, as customers initially believe they are getting a great deal. However, it can also have legal implications, as it may be considered deceptive advertising if the low-priced product is not genuinely available as advertised.

Understanding this tactic is crucial in marketing, as it highlights the importance of ethical advertising practices and the need for transparency in pricing strategies.