Which of the following is NOT a pricing strategy?

Market positioning is a strategic concept used to define how a company wants to be perceived in the marketplace relative to its competitors, rather than a specific pricing strategy. It focuses on the attributes or benefits that set a brand apart in the minds of consumers. This could include factors such as quality, service, or target market appeal, which are more related to overall marketing strategy than pricing per se.

In contrast, penetration pricing is a strategy aimed at attracting customers by setting a low initial price to gain market share, while price skimming involves setting a high price initially and gradually lowering it over time as competitors enter the marketplace. The experience curve effect refers to the relationship between the amount of experience gained in producing a product and the reduction in costs—essentially, prices may decrease as a company becomes more efficient over time due to increased production experience.

Thus, market positioning stands apart from these purely pricing-focused strategies, reinforcing why it is the correct choice as a non-pricing strategy.