Which of the following is NOT one of the six P's in marketing?

In the context of marketing, the six P's typically refer to the essential elements that businesses consider when developing a marketing strategy. These elements traditionally include Product, Price, Promotion, Place, People, and Process. Among these, Process is often debated but is generally not included as one of the core six P's in many marketing frameworks. Instead, the concept of Process is frequently associated with operational aspects of a business rather than being a foundational element of the marketing mix.

Price, Promotion, and Product are fundamental aspects that every marketer must strategize around. Price involves determining the right price point to maximize profitability while remaining competitive. Promotion includes the various methods of communicating to target customers, such as advertising and public relations. Product refers to the goods or services being offered to meet consumer needs and preferences. Since Process does not traditionally constitute one of the pivotal marketing elements that influence customer value and strategy directly, it is the correct answer in regard to identifying which option is NOT considered one of the six P's in marketing.