Which distribution method relies on a few selected retail customers to maintain a particular image?

Selective distribution is the correct answer because this method involves choosing specific retailers to carry a product in order to maintain a certain brand image and level of prestige. By limiting availability to carefully chosen outlets, a company can create an aura of exclusivity and control how the product is perceived in the marketplace. This approach allows the brand to target a specific clientele and maintain a high-quality image, as the selected retailers are often known for high standards that align with the brand's positioning.

In contrast, intensive distribution aims to place the product in as many outlets as possible, broadening market reach without regard to maintaining a specific brand image. Exclusive distribution takes this idea further by allowing only a single retailer or a small number of retailers to handle the product within a particular area, creating extreme scarcity and exclusivity. Mass distribution, which is similar to intensive distribution, focuses on widespread availability without the brand-image considerations present in selective distribution. Thus, selective distribution effectively strikes a balance between accessibility and maintaining a distinct brand identity.