Which characteristic is associated with general merchandise retailers?

General merchandise retailers are characterized by offering a wide variety of product categories under one roof. This approach allows consumers to purchase different types of items, such as clothing, electronics, home goods, and groceries, during a single shopping trip, which enhances convenience and attracts a diverse customer base.

The concept of a wide assortment of products is essential in meeting the varied needs and preferences of consumers, making these retailers a popular choice for both efficient shopping and broad selection. This characteristic sets general merchandise retailers apart from specialty retailers, which typically focus on exclusive product lines in a narrower category.

While high-volume discount pricing, exclusive product lines, and online-only shopping may apply to certain retailers, they do not define the general merchandise model as effectively as the broad range of product categories does.