What type of retailers primarily focus on selling services rather than goods?

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Prepare for UCF MAR3023 Exam 4. Study effectively with quizzes and flashcards. Enhance understanding with multiple choice questions, each featuring hints and explanations. Be confident and exam-ready!

Service retailers are businesses that primarily offer services rather than physical goods as their main commodities. This category includes establishments such as salons, fitness centers, repair shops, and banks, which provide intangible products directly to consumers. The emphasis on services means that the customer experience, quality of service, and customer relationship management are pivotal for these retailers, as the value derived is often experiential rather than material.

In contrast, manufacturer retailers typically focus on the distribution and sale of goods produced by themselves. Online retailers have a broad focus but primarily sell tangible products through digital platforms. Discount retailers concentrate on selling goods at lower prices but do not primarily focus on services. Thus, when considering the nature of the offerings, service retailers are distinctly characterized by their service-centric business model.