What type of distribution aims to place products in as many outlets as possible?

The type of distribution that aims to place products in as many outlets as possible is intensive distribution. This strategy is designed to maximize product availability and accessibility for consumers. Companies employing intensive distribution seek to ensure that their products are available at numerous locations, making it convenient for customers to purchase them. This approach is often utilized for everyday consumer goods, such as snacks, beverages, and toiletries, which rely on high levels of visibility and accessibility to drive sales.

In contrast, exclusive distribution limits the number of retailers that can sell a product, often to maintain a prestigious image. Selective distribution falls in between, as it involves selling through a limited number of carefully chosen outlets, which allows for more control over the brand and customer experience. Targeted distribution is not a standard term in distribution strategies and may not correlate with traditional marketing definitions. Therefore, intensive distribution is the most appropriate choice for achieving maximum market coverage.