What pricing strategy involves charging one rate regardless of the buyer's location?

The pricing strategy that involves charging one rate regardless of the buyer's location is uniformly delivered pricing. This approach simplifies the pricing structure for customers, as they do not have to worry about variations in shipping or transportation costs based on their geographical location. Instead, a single price is set that covers the cost of shipping to all areas, making it easier for consumers to understand and anticipate their total purchasing cost.

Uniform delivered pricing is particularly beneficial for companies that aim to create a straightforward purchasing process and want to ensure consistency in pricing across different markets. This contrasts with zone pricing, where different rates are charged based on specific geographic areas, highlighting a clearer differentiation between these strategies. Loss leader pricing and bait and switch are tactics focused on attracting customers through low initial prices or deceptive promotions, which do not align with the concept of a single, location-independent price.