What is the primary goal of retailing?

The primary goal of retailing is to add value to goods sold for consumer use. This concept encompasses various aspects of the retail process, including enhancing the shopping experience, providing convenience, offering personalized customer services, and ensuring that products are presented in a way that appeals to consumers. Retailers engage in activities such as merchandising, pricing, promotions, and customer service to make products more attractive and accessible to consumers, effectively creating a value proposition that encourages purchases.

In contrast, managing supplier relationships, providing products for business use, and controlling manufacturing processes are related to different functions in the supply chain and manufacturing sectors, rather than the direct objectives of retailing. Retailing focuses specifically on the end consumer and the strategies employed to meet their needs effectively, thereby driving sales and fostering customer loyalty.