What is the primary focus of a limited-assortment supermarket?

The primary focus of a limited-assortment supermarket is to reduce costs and prices. These supermarkets typically operate on a smaller scale compared to traditional supermarkets and offer a limited selection of products, usually consisting of the most popular items. This streamlined approach allows them to minimize overhead costs, which contributes to lower prices for consumers.

By focusing on cost reduction, limited-assortment supermarkets can attract price-sensitive customers who are looking for basic grocery items at affordable prices. This model does not emphasize the wide variety of premium brands, full-service shopping experiences, or an exclusive focus on local products, as those approaches generally involve higher operational costs and a more extensive inventory.