What is the primary characteristic of department stores?

The primary characteristic of department stores is a broad variety and deep assortment of merchandise. Department stores typically offer a wide range of product categories, including clothing, home goods, electronics, beauty products, and more, all under one roof. This variety means that customers can find many different types of products in various styles, brands, and price ranges within a single location. The deep assortment indicates that for each category, department stores carry numerous options, allowing customers to have a better choice and to find specific items they might be looking for. This approach enhances the shopping experience by providing convenience and a one-stop shopping environment, setting department stores apart from other retail formats that may specialize in narrower product lines.

The other options suggest characteristics that are more aligned with discount stores, specialty stores, or warehouse clubs, which do not offer the same level of variety or customer experience as a department store. For instance, limited variety and low prices typically describe discount retailers, while a narrow assortment focused on specific categories relates more to specialty stores. A self-service approach with no customer assistance is characteristic of certain retail formats, but does not embody the comprehensive service often found in department stores.