What is the definition of retailing in business activities?

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Prepare for UCF MAR3023 Exam 4. Study effectively with quizzes and flashcards. Enhance understanding with multiple choice questions, each featuring hints and explanations. Be confident and exam-ready!

Retailing is defined as the process of selling goods or services directly to consumers for personal use. This involves adding value to products to enhance their appeal to the end-user. The correct choice highlights the essence of retailing, which is not merely about the transaction of selling but also about the creation of value that meets the needs and preferences of consumers. This can include services such as product display, customer service, and creating an overall shopping experience that persuades consumers to purchase.

In contrast, the other options reflect activities that are not aligned with traditional retailing. Buying products from manufacturers focuses on the sourcing aspect, which is a component of supply chain management rather than retailing itself. Selling wholesale products to businesses shifts the focus from the end consumer to bulk transactions with other businesses, distinguishing wholesale from retail. Managing logistics for product distribution relates to the operational side of getting products from manufacturers to retail spaces and is not the core definition of retailing, which centers on the final sale to the consumer.

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