What is considered deceptive or illegal in price advertising?

In the context of price advertising, deceptive or illegal practices typically include false advertising that results in consumer harm. This encompasses scenarios where advertisements mislead consumers about the actual pricing, discounts, or value of a product or service, ultimately affecting their purchasing decisions. For instance, if an advertisement claims a product is 50% off, but that claim is based on an inflated original price that the product was never sold at, this misrepresentation can lead consumers to believe they are getting a better deal than reality provides. This type of misinformation can not only erode consumer trust but also violate laws intended to protect consumers from misleading marketing practices.

The other options listed involve practices that may not inherently be deceptive or illegal. Manipulating product placement refers more to strategic marketing tactics rather than price misrepresentation. Offering genuine discounts does not fall into the category of deceptive advertising, as it reflects a truthful representation of pricing. Lastly, using emotional appeals in advertisements is a common marketing strategy to connect with consumers on a personal level, and it does not necessarily involve deceptive practices unless it distorts the truth about the product itself.