What is characteristic of an independent (conventional) marketing channel?

An independent (conventional) marketing channel is characterized by members acting independently and prioritizing their own objectives. This type of channel typically comprises various entities, such as manufacturers, wholesalers, and retailers, each of which operates as a separate business. Each member has its own goals and objectives, which may not necessarily align with those of the other channel members.

This independence often leads to a lack of coordinated strategy across the channel, meaning that each member makes decisions based on what is best for their individual business rather than a collective approach. This characteristic can affect how products are marketed and distributed, often resulting in a more fragmented marketing effort compared to more integrated approaches where channel members collaborate towards a common goal.

The other options reflect characteristics that align more with other types of marketing channels, such as vertical or horizontal marketing systems, where companies operate under a unified framework or with a significant level of control exerted by a dominant member.