What is a primary duty of a distribution center?

A primary duty of a distribution center is to receive and check merchandise. This function is crucial because it ensures that the products coming into the distribution center are accounted for, in the correct condition, and sorted appropriately for subsequent distribution. By carefully managing the receipt and inspection of goods, a distribution center helps maintain an efficient supply chain, minimizes errors, and ensures that any issues with merchandise are identified early.

Receiving and checking merchandise involves verifying that the quantity and quality of products match the orders and supplier specifications. This prevents inaccuracies that could lead to stock shortages or overages, impacting the overall efficiency of distribution and fulfillment processes. Accurate checking is also vital for maintaining product integrity and ensuring that customers receive the right products.

The other options, while relevant to supply chain and logistics, do not represent the primary role of a distribution center. Outbound transportation management is an important aspect, but it occurs after the merchandise has been received and checked. Providing customer service is generally a function of retail or sales operations rather than a central duty of distribution centers. Conducting marketing research falls outside the operational focus of a distribution center entirely, as it relates more to understanding market trends and consumer behavior rather than the logistics of goods handling.