What is a characteristic of intensive distribution?

Intensive distribution is characterized by placing products in as many outlets as possible to ensure maximum market coverage and availability for consumers. This strategy is particularly effective for products that have a high demand and are purchased frequently, such as convenience goods. The goal is to make the product readily accessible, allowing consumers to find it in numerous retail locations, which can lead to higher sales volume.

The approach contrasts with other distribution strategies that may focus on selective or exclusive distribution. By saturating the market, companies utilizing intensive distribution can enhance brand visibility and increase the likelihood of impulse purchases, as well as build customer loyalty through convenience. This widespread availability ultimately benefits the manufacturer and the retailers involved by potentially increasing market share and driving sales growth.