What defines indirect marketing channels?

Indirect marketing channels are characterized by the use of one or more intermediaries who facilitate the distribution of goods and services between producers and consumers. This means that products do not move directly from the manufacturer to the end user; instead, intermediaries such as wholesalers, distributors, and retailers play a crucial role in the process. They help in reaching a wider audience by making products available in various locations and formats, thus enhancing convenience for consumers and potentially increasing sales for producers.

This contrasts with direct sales, where goods are sold straight to consumers without intermediaries, which does not apply to indirect marketing. Additionally, the option suggesting a monopoly situation is not relevant in defining indirect channels, as monopolies concern market control rather than the structure of distribution. Lastly, limiting the definition to only online retailers ignores the broad array of traditional and physical intermediary options available. Hence, understanding indirect marketing channels focuses squarely on the role of intermediaries in the distribution process.