What are private-label brands also known as?

Private-label brands are commonly referred to as store-exclusive brands because they are created and sold by retailers under their own brand name rather than that of the manufacturer. These products are typically found only within the specific retailer's stores, differentiating them from national brands, which are available across various retail outlets.

Private-label brands offer retailers greater control over pricing, branding, and product offerings. They often appeal to cost-conscious consumers seeking value without sacrificing quality. This approach allows retailers to build customer loyalty through unique offerings that cannot be found elsewhere.

Understanding the distinction between store-exclusive brands and other types of brands, such as manufacturer brands, wholesale brands, or national brands, is key to navigating the retail landscape effectively. This clarity assists in the formulation of marketing strategies, inventory decisions, and competitive positioning within the market.