How do firms view their goals in a relationship characterized by interdependence?

Firms that operate under a relationship characterized by interdependence view their goals as intricately linked because their success is often dependent on the success of their partners. This means that the objectives, strategies, and outcomes of one firm are closely tied to those of another. In an interdependent relationship, companies recognize that they share mutual interests and benefits, which necessitates collaboration and alignment in their goals.

This approach reinforces the idea of creating value for both parties, leading them to work together to achieve common objectives. Such relationships promote trust and cooperation, ensuring that both firms thrive when they align their goals and strategies. By understanding that their ambitions impact one another, these firms are better equipped to make decisions that enhance their collective success rather than focusing solely on their individual objectives.