How do coupons benefit consumers?

Coupons primarily benefit consumers by providing discounts on selected items upon purchase. This mechanism allows consumers to save money on their purchases, making products more affordable. The psychological effect of receiving a discount can also enhance the consumer experience, as shoppers often feel a sense of accomplishment when they secure a better deal. Additionally, the strategic use of coupons can encourage consumers to try new products or brands they may not have considered otherwise due to price sensitivity.

While other options may hint at benefits related to promotional strategies, they either misrepresent the nature of coupons or don't encompass the core advantage that coupons offer consumers—the direct financial savings on their shopping expenses.