Category specialists, often referred to as category killers, usually have what type of product assortment?

Category specialists, often known as category killers, typically offer a narrow but very deep assortment of merchandise within a specific category. This approach allows them to dominate that category by providing a wide variety of products in a singular area, ensuring that they have several options for customers who are looking for products within that category.

For example, a category killer in the electronics space may offer an extensive range of televisions, offering numerous brands, sizes, and features. This depth of selection helps attract customers looking for specialized products and expertise, making these stores appealing to shoppers who want a comprehensive shopping experience in that specific category.

The other options do not accurately reflect the strategy or characteristics of category killers. A wide selection with high service levels suggests a more general retailer model that caters to a broader scope of products rather than a focused category. Limited stock at very high prices contrasts with the strategy of category killers, as they typically provide competitive pricing due to their volume purchasing power. Lastly, offering only seasonal products does not align with the business model of category specialists, who maintain a constant, extensive inventory within their focused category.